Why your marketing agency and your software vendor should be the same team
The handoff between the people running ads and the people running your site is where most revenue leaks. Here's how to close it.
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Field notes from the ecosystem
How marketing, software and AI actually work together — written by the people building it every day.
We write for operators — founders, marketing leads and heads of growth who don't have time for another 3,000-word "ultimate guide." Every piece here comes from a real client engagement, a real experiment we ran, or a real mistake we made and would rather you didn't repeat.
New pieces drop roughly every fortnight. If you want them in your inbox before they hit the site, drop us a line on the contact page.
AI chatbots that actually qualify leads (and don't sound like a form)
A practical playbook for deploying WhatsApp and web chat agents that book meetings while your team sleeps.
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GEO & AEO: optimising for ChatGPT, Perplexity and Google's AI answers
Ranking on page one isn't enough anymore. Here's how to show up when AI answers the question directly.
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The follow-up gap: where 40% of qualified leads quietly disappear
How to design an automation layer that guarantees every lead gets three human-quality touches in the first 48 hours.
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Editorial-grade creative on a performance-marketing budget
Why the highest-performing ads in 2026 look nothing like ads — and how to produce them without a Hollywood retainer.
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Custom software vs. off-the-shelf SaaS: a decision framework for founders
When to buy, when to build, and when to buy-then-extend. A checklist we use with every new engagement.
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Topics we cover
Growth strategyPerformance marketingSEO & GEOAI agentsCRM & automationCreative productionWeb platformsCustom softwarePolitical campaignsFounder playbooks
Want us to write about a specific challenge you're facing? Tell us the question and we'll publish an answer — with your permission, we'll even feature the case study. Send us the topic →